❋

Seraph Lee

I study Philosophy, Politics and Economics at the University of Oxford, where I’m trained to think critically about systems and ideas. 
In parallel, I work creatively — building campaigns, visual identities, and self-initiated projects that explore how ideas become tangible, cohesive, and culturally resonant.

‘superficial’ music video — Seraph Lee (2025)
Producer, songwriter, vocalist, creative director.

music

Music is the medium through which I most naturally think in concepts and narratives. Over time, this evolved into a practice of building cohesive projects — aligning sound, visuals, and campaign strategy into unified creative worlds.

static motion is a full-length album developed over several years and serves as a defining project in my creative direction. Below is the album’s visual identity, music videos, and promotional campaign, presented as one cohesive body of work.

  • static motion

    My largest-scale personal project to date, an album written, produced fully by myself through the ages of 14-17. Performed and recorded through the ages of 18-19. Visuals, promotion, and official release creation and management executed through the ages of 18-20.

    View

commercial

I have worked on various commercial projects, from designing websites for companies, to producing deliverables for PR events for established fashion brands, to creating solution-focused consulting presentations for various organisations.

  • ba&sh Flagship Launch and Bespoke Workshop (2024-25)

    Designed invitation and visual materials for ba&sh brand events, aligning with the house’s visual language and tone for a high-profile audience.

    View

  • 180 Degrees Consulting - Strategy & Presentation Design (2025)

    Strategy and presentation decks developed through 180 Degrees Consulting for Greater Change UK and Seacourt Printing, focused on structuring and communicating strategic recommendations clearly to stakeholders.

    View

  • The Blue Horizon Group website (2025)

    Developed a clean, modern website translating organisational goals and values into a clear, credible digital presence.

    View

graphic design

I extended my passion for creative projects beyond the personal sphere to student spaces and professional collaborative projects, at both high-school and university-level student societies and organisations, in both Hong Kong and in Oxford. 
These projects range from student organisations for Asia-Pacific communities and/or those invested in politics and current affairs, to both culture and political student magazines/publications, to high-school yearbooks and artistic direction for the school house.

Oxford projects

  • Oxford Political Review (2024-25)

    Fictions and Narratives (Issue 14), Home (Issue 15), Nothing Is Ever Always (Issue 16)

    View

  • Oxford ISIS Magazine (2024)

    Strip For Us - HT24

    View

  • Oxford University Asia-Pacific Society (OUAPS) (2025)

    Trinity Term 2025, Michaelmas Term 2025, OUAPS x ABACUS Boat Party November 2025.

    View

  • Oxford PPE Society (2024)

    Michaelmas Term 2024

    View

school projects

  • PLKCKY Class of 2023 Yearbook (2023)

    Lead Designer of my cohort’s Class of 2023 high school yearbook.

    View

  • PLKCKY Mozart House Art Director (2021-22)

    View

  • Dear Asian Youth @HK (2021)

    View

dreams

I have been compelled with the urge to create interesting, cohesive creative projects for as long as I can remember. 
From childhood to early adolescence, both within and beyond the classroom, I'm naturally inclined to imagine new out-of-the-box ideas, whether to turn a childhood dream into reality, or to approach a school project or competition in an innovative way. 
I find it the most exciting thing in the world to turn ideas into tangible creations, and it has been my conviction that, especially growing up in an age where incredible tools are available at your fingertips, you can make virtually anything you come up with happen. 
Here are some projects I made across my childhood and early adolescence:

  • Pretty Girls' Hotel (age 8) (2013)

    A promotional slideshow for an imaginary hotel I came up with when I was eight years old named ‘Pretty Girls’ Hotel’.

    View

  • ASTRO (age 9) (2014)

    A fiction book about exploring a faraway solar system that I wrote and designed for the NASA MassMutual Space Program when I was around nine years old.

    View

  • Pantoned (age 11) (2017)

    A web/virtual exhibition of finding Pantone colours in real life that I made when I was around eleven years old, featuring a video, colour finder personality quiz, and a Pantone catalogue.

    View (external site)

  • Life in the Trenches (age 13) (2018)

    A assignment for History class, where in studying for World War I, we were assigned to create a ‘survival guide’ for soldiers on the front line. For the assignment I created a vintage pocket guide made in the style of the early 1900s.

    View

  • Timothy Tamothy (age 13) (2019)

    A group project devising our own business and business plan for Enterprise class in Year 8. A detailed slideshow, business plan and website was made for this project.

    View

  • Project Immunity (age 14) (2019-20)

    A team project for Global Perspectives (IGCSE) done in Year 9, where a social media campaign spreading awareness about the importance was launched on Instagram and Twitter.

    View